Tuesday, 20 September 2016

Week 2 - 'Wireless signals can detect your feelings with new device'

'Wireless signals can detect your feelings with new device' 
http://www.cbc.ca/news/technology/wifi-emotion-sensor-1.3770436


Researchers believe that technology can be used by advertisers to keep an audience interacted. A new device called the EQ- Radio has been created at the Massachusetts Institution which can detect a persons emotions using wireless signals
Image result for eq radio MIT
  • MIT and AI researchers said that the device is 87% accurate in measuring whether someone is excited, happy, sad or angry
  • As accurate as an electrocardiogram monitor, which uses senses on the body to measure your heartbeat 
  • Can be used in film studios and advertising agencies to gauge audiences reactions 
  • Can be used in homes to adjust temperatures based on mood or even in health care 
I think this new technology is really interesting in terms of what it can do but I also think there are many ethical issues with this device as if the applications are applied at workplaces, workers may not want their employer knowing how they're feeling and this could raise a lot of issues as some people are not comfortable with speaking about their emotions. Similarly, with advertising the same issues are raised. 

No comments:

Post a Comment