Week 1 - 'How young viewers are abandoning television'

'How young viewers are abandoning television'
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/11146439/How-young-viewers-are-abandoning-television.html

Broadcasters are now fearing that the broadcast platform may be suffering and in decline like the print industry. 

• Britons watched an average of 11 minutes less television in 2013 than the previous year, when total viewing was boosted by the London Olympics
• First decline across the board since 2010
• Television consumption by 16 to 24-year-olds fell for the third year in a row. On average they watched 148 minutes per day last year, compared with 169 minutes in 2010
• biggest declines in viewing by young people are in the north and Scotland, where they watched more television to begin with
• "All traditional media companies are affected by technological changes, so in this country whether it is newspapers or magazines or television, the increase in penetration of tablets and smartphones has had a substantial effect on consumption, particularly in younger demographics."
  - Claire Enders
• "But they are by far the biggest viewers of TV watched on other devices. However, we don’t have the figures for this yet as BARB is still in the process of beginning to measure non-TV set viewing. So we need clarity on overall volume. But what is clear is that TV remains the dominant youth medium both in terms time spent watching it, reach and culturally."
  - Lindsey Clay
• EE, which launched its new television service on Wednesday, is aiming to capitalise on the trend with a system that is built for multiple screens