How might this video contribute to Butler’s idea that gender roles are a ‘performance’?
Beyonce's actions in this video are scripted in order to create a performance imitating a typical housewife in her day to day domestic chores.
Would McRobbie view Beyonce as an empowering role model for women? Why?
Beyonce's sexual provocation, when associated with her status, depicts how women can use their sexual power to their advantage, therefore reveals her as an empowering role model for women. However it could also be argued that due to the fact that her song is about winning over a guy, this shows that the male character always needs to be impressed by the female, therefore does not show her as empowering but more as submissive.
What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?
I think Beyonce reinforces the male gaze in this video, solely due to the fact that she is imitating the traditional woman's role in a more provocative and overly sexualised way. This therefore makes the audience believe that she is trying to reinforce gender roles through a satirical and sexual countenance, making this text an object of the male gaze.
What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?
I think Beyonce reinforces the male gaze in this video, solely due to the fact that she is imitating the traditional woman's role in a more provocative and overly sexualised way. This therefore makes the audience believe that she is trying to reinforce gender roles through a satirical and sexual countenance, making this text an object of the male gaze.
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