Through globalisation and the idea of 'Americanisation' online news stories and click-bait have become a universal thing. Click-bait is something that simply generates revenue for the institution and due to this idea of 'Americanisation' commercial ratings is the most significant thing for news institutions. An example of this would be the Malaysian missing plane, American news institutions covered this story simply because it was the one with the most ratings therefore shows that commercial news is what defines American news and this has therefore influenced new through American cultural imperialism.
Has the increased globalisation of news improved the audience experience? How? Why?
The audience experience is improved due to to audiences having an access to a variety of content and a large accessibility - the stories can also be from small areas anywhere around the world which allows major accessibility for audiences. However there is also the issue of cultural panic and a recent example of this is the US elections and how the views of Donald Trump were broadcast on Twitter, causing audiences to be exposed to stories that do not concern them yet are made to be part of their problem. Focusing on cultural panic, UK Twitter were affected by the US elections and other countries also, revealing how the internet has become a 'global village.' (McLuhan) As a result of this, local news has declined and therefore the knowledge of local news is deteriorating as a result of globalisation.
Has globalisation benefited or damaged major news institutions? How? Why?
Has globalisation benefited or damaged major news institutions? How? Why?
Major news institutions are becoming bigger through globalisation and the traditional institutions are suffering, therefore the decline of newspapers is a good example of this. Due to new/digital media the accessibility of information has become more rapid and efficient, therefore the need for newspapers has declined and therefore the emergence of citizen journalism has resulted from this. This could be seen as both a positive and negative thing due to the institution benefitting from this content, adding realism to the article but it can also be seen as negative due to the idea of the content being manipulated or invalid, making it harder for institutions to counteract this, especially if an audience want to believe the story.
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