Week 7 - 'Twitter to focus on live events for 2017'

'Twitter to focus on live events for 2017'
http://www.campaignlive.co.uk/article/twitter-focus-live-events-2017/1412987

• Twitter wants to focus on live streaming of events to enhance its video efforts through its new TV Video app 
• Brands will be able to place customised 30 second mid roll ads during the stream 
• The app is also part of Twitter’s effort to promote more video content on the site following research by Cisco that claims 82% of Internet traffic will be video by 2019
  
• Nasr said the video content distributed or curated on Twitter would be user or brand generated content and ruled out becoming original content creators, like platforms such as BuzzFeed or AOL
  

I agree with the idea that videos are the way forward and a lot of content online will be mainly videos due to the fact that it is easier to watch videos and for audiences to view it on the go, rather than reading an article - it joins the visuals together and the audio to aid a user to efficiently get news content and stream events whilst on the go. I think this is a benefit for journalism too as users will be able to watch videos of live events or coverage on live events rather than reading about them, if this is also presented through Twitter it will allow the coverage of these events to go viral and global much quicker too.